CONCEPT
CONCEPT
___
01
WHO CAN PARTICIPATE?
Food & Beverage
Food, dairy,
coffee, ice cream,
health drinks,
beverages…
Personal Care
Tissues, cosmetics,
shoe care products,
men's products,
shaving products...
Household
Detergent, toilet cleaner,
insecticide,
mosquito repellent,
air freshener...
Pet
Food, water, supplies,
toys, snacks, cans,
nursing, beauty,
cleaning products...
Electronics
Watches, smartphones,
TV, camcorders,
digital entertainment
...
___
02
CONSUMER SURVEY METHODOLOGY
The respondents will answer questions in regards to the
four criteria of the Product Total Score (PTS):
40%
PERCEIVED
INNOVATION
20%
ATTRACTIVENESS
20%
PURCHASE
INTENT
20%
REAL-LIFE PRODUCT TESTING by TREETZ
* Product with the Highest PST score will be awarded as the winner for that category.
___
03
SELECTION PROCESS
01
A PRODUCT ON THE
MARKET LAUNCHED FOR
AT LEAST 6 MONTH
WISHES TO COMPETE.
02
SUBMISSION OF
APPLICATION FORMS
03
VALIDATION BY THE
EXPERTS COMMITTEE
04
NIELSEN SURVEY OF
10,000 CONSUMERS
ACROSS ALL CATEGORIES
05
REAL-LIFE TESTING,
WITH A MINIMUM OF
120 CONSUMERS
06
PROCESSING OF
VOTES AND RESULTS
07
BOOST YOUR SALES
WITH OUR LOGO
RESULTS
Each category
has only one
winning product
or no winners
