ABOUT
ABOUT
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01
COMPANY
VOTED PRODUCT OF THE YEAR
Product of the Year is the world’s largest consumer-voted award for product innovation. Established 1987 in France, POY now operates in over 40 countries around the world with the same core purpose:
to guide consumers to the newest products in the market, and to reward manufacturers and service providers for product and marketing innovation.
Relying on a transparent voting process by the consumers to the consumers, the company serves as a shortcut for shoppers by recognizing the products that showcase unique and creative features. By bearing the Product of the Year logo, the winning products carry the solid promise of integrity and the proven results of marketing and awaraness efficiency.
Our priority is to reward brands with a credible sign of consumer recognition for their strive to produce innovative fast-moving consumer goods with utility and purpose.
FIRST INDEPENDENT AWARD BASED ON CONSUMER GROUP EVALUATION
1. Involves over thousands of consumers
2. Industry expert evaluation
3. Data and report by professional research institutions
4. Professional and independent results
ENCOURAGE PRODUCT INNOVATION THROUGH CONSUMER RESEARCH
1. Increase market awareness
2. Extensive consumer feedback
3. Consumer insights
NEW MARKETING TOOL
TO UPGRADE SALES
1. Winning logo guides consumers’ choices
2. Support brands promotion through all channels
3. Opportunities for market expansion in both domestic and international regions
